Project Description

The goal of this campaign is to drive Emerson customers within the Kingsport area to the sign up for this local event on plant reliability. To do this a series of e-mails was created by me and sent prior to the event. This was my first project where I got to setup the back-end of the campaign canvas in Eloqua and look into the segmentation of e-mails. Messaging was created by marketing and I received some assistance from Katrina Dimaculangan on testing my campaign canvas. All of the design and development work was done by me.

This campaign consists of 6 e-mails, 2 landing pages and 1 form. The templates CSS was updated to match corporate style guide and pre-population was added to the form. When a customer clicks from e-mail the form is auto filled in with their data.

Out of the box Eloqua was missing pre-populating dropdowns. We noticed this was a pain point for our customers. So working with Relationship One we were able to develop a JavaScript solution that pre-populates all fields and dropdowns with customer data.